WHAT I SMELL: 724 opens with a clean, fresh, floral infused bergamot tinged with sunny aldehydes. It’s soft, slightly fuzzy and very airy. It’s been quite some time where I have smelled a perfume that feels like it wasn’t introduced to the skin, but instead seems to float two to three inches off of the skin in a luminescent manner. As the perfume develops the bergamot begins to fade and the florals seem to dance lightly in a ballet of tender and quiet beauty. Even though 724 has a quiet demeanor, it does have a great deal of light and energy. After some additional time, a metallic note comes forward and creates a base for the light and sunny florals. And after some more time, the perfume begins to grow as the jasmine takes it’s place at the center of the perfume along with what smells to me like lily of the valley although I don’t see it mentioned as a note. It’s here that the perfume turns more to the humidity of the bath and with the addition of a sandalwood the whole creation begins to warm. In the end, 724 lies lightly sweetened on the skin with beautiful countenance.
From the Maison Francis Kurkdjian website:
In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. In the top notes, a fresh, urban accord is perceived. It is the sensation of clean, energizing freshness, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood and white musk accord.
WHAT IT SMELLS LIKE TO ME: I realize the inspiration for this perfume is the city, but to me, with it’s light and and happy aura, it’s pure “dancing fairies.”
THREE ADJECTIVES THAT DESCRIBE 724: airy, uncomplicated, delightful
WHAT OTHERS ARE SAYING ABOUT 724: Grazia
BOTTOM LINE: 724 is pure delight with its fresh and light florals that are just so easy to love. I could see this being a love for both men and women for an all-occasion easy to wear perfume.
- Bone Rating: 4 out of possible 5 bones
- Scent: Floral Aldehyde
- Nose: Francis Kurkdjian
- Classification: Unisex
- Expense: Starting at $170 for 35 ml eau de parfum. Available at Twisted Lily Fragrance Boutique and Apothecary.
Sample courtesy of Twisted Lily Fragrance Boutique and Apothecary.